ABOUT US

BR!M started with two friends, Josh Henry and Leah Lewis, who share an embarrassing amount of enthusiasm for fashion, color, and making people smile. It started the way most great ideas do: two friends, a pile of ridiculous doodles, and a “f*ck it, why not?” moment. We wanted a space where our whimsical hat concepts could come to life so we stopped overthinking, opened our laptops, and decided to turn our daydreams into something real. No business plan. No 5-year roadmap. Just a shared love of playful design and the thrill of making something delightfully unnecessary in a world that could use more delight.

For us, this isn’t just a shop, it’s our way of keeping our long-distance friendship alive. We’re here to try weird ideas, make each other laugh, and toss a bit of color into the universe while we’re at it. If people buy our hats? Amazing. If our designs make someone smile? Even better. BR!M is our little corner of creative chaos, stitched with love, humor, and the belief that sometimes the best things begin with simply saying, “f*ck it, let’s do this.”

Enter Wendy: the whimsical orca who made an entrance as our very first hat design. With a dramatic swish of her tail, she inspired a tidal wave of designs and has claimed her spot as BR!M’s unofficial mascot.